
What’s Behind the Coca-Cola Logo (That Stands the Test of Time)
Simplicity and Emotion Frank M. Robinson, John Pemberton’s accountant (yes, the guy who created Coca-Cola), figured two giant “C’s” would grab attention. He not only
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Simplicity and Emotion Frank M. Robinson, John Pemberton’s accountant (yes, the guy who created Coca-Cola), figured two giant “C’s” would grab attention. He not only
The Idea That Changed Everything: “The Medium is the Message” McLuhan coined this famous phrase to remind us that the medium shapes how we perceive
The Death of Creativity? Not So Fast! 💡 In recent years, the advertising market has seen a huge shift in focus. Clients want more security
Have you ever found yourself listening to a song and thinking, “Wait, I’ve heard this before…”? Or maybe you saw an ad that seemed like
💡 “Ah, but why should I care about sustainability in the creative economy?” Because if you don’t tune into it now, soon you’ll be trying
Back then, no one thought that posting “Out to buy bread” would change the world. But BOOM! The creative economy has never been the same.
“SPIN Selling: The Sherlock Holmes Method of Sales” 🕵️♂️ Imagine you’re a detective trying to crack the toughest case of your life: “Why the heck
Picture this: it’s the late ‘90s, you’ve got a Nintendo 64 controller in your hands, and you’re about to embark on an epic adventure. Then,
Imagine an ordinary day—December 11, 2009—when a simple game featuring grumpy birds being launched at green pigs took the world by storm. With just a
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