On April 30, 1938, a kinda crazy rabbit with a mischievous look and a sharper tongue than a reality show edit…
was born â or almost â the icon that would redefine animated humor:
đ âHappy Rabbit,â the prototype for Bugs Bunny, first appeared in a Warner Bros. short called Porkyâs Hare Hunt.
đ He didnât say âWhatâs up, Doc?â yet.
But he was already a jokester, quick, sassy, and totally charismatic.
Just enough to officially become Bugs Bunny a few years later.
đ„ So what does this have to do with digital creative economy?
EVERYTHING.
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Bugs was one of the first transmedia characters in history.
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Star of series, movies, games, products, memes, and conversational AI (!).
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He created the model for animated IP thatâs now used by Marvel, Pixar, DreamWorks, and even TikTokers with virtual avatars.
đŻ Moral of the story: Donât underestimate the first draft.
Sometimes it turns into a billion-dollar rabbit.
đŸ Want to create characters that survive generations and jump from platform to platform?
Join our community and learn how to turn doodles into legacies.
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