Today we witness a cultural, economic, psychological and almost anthropological phenomenon: Black Friday.

In the U.S., it arose to name the post-Thanksgiving urban chaos — crowded streets, packed stores, lines around the block, and people fighting over TVs as if they were sacred artifacts.

In Brazil, as always, we don't disappoint.

We turned Black Friday into a digital, hybrid, remixed event, with memes, livestreams, influencers, cashback, affiliate links, secret coupons, fake coupons, coupons that never work…

It's creative economy at its most primitive state.

The expression "Black Friday" first appeared in the 1960s in Philadelphia, when police used the term to describe chaotic traffic and crowds filling the streets as people shopped before Christmas.

Over time, it became one of the most important shopping days worldwide.

Today, Black Friday generates:

• billions in digital sales
• trillions of clicks
• countless abandoned carts
• and the emotional expectation of millions who waited all year for a good deal to buy… a robot vacuum.

It's a spectacle of design, consumption, logistics, marketing and human behavior.

Para la educación creativa, el Black Friday es un caso perfecto:

• ✔ UX and user journey
  Buying is a journey. Sites that understand flow, emotion and timing rule the game.
• ✔ Commercial storytelling
  The "before, during and after" of Black Friday is carefully scripted.
• ✔ Behavioral economy
  Discounts trigger ancestral mental cues like scarcity, urgency and instant reward.
• ✔ Data & AI
  Algorithms decide what you see, when you see it, and at what price. It's machine learning piloting your desire.
• ✔ Digital innovation
  Liveshopping, gamification, social commerce, dynamic coupons, and smart cashback — all were born or evolved because of this day.
• ✔ Applied creativity
  Brands create memes, campaigns, characters and narratives exclusively for Black Friday. It's advertising as performance.