Imagine a world where imagination knows no bounds, where tiny plastic blocks turn into majestic castles, fierce dragons, and entire cities. On March 20, 1999, that world came to life with the opening of Legoland California. For the first time outside of Europe, LEGO fans could dive into a theme park entirely dedicated to creativity and building.
This opening not only brought joy to millions of visitors but also solidified the LEGO brand as a pop culture icon and a powerhouse in the creative economy. By transforming a classic toy into an immersive experience, LEGO showed how innovation and adaptation can expand horizons and capture new audiences.
Come with me to discover how you can apply this successful building strategy in your professional life!
Remember the movie “The LEGO Movie” (2014), where everything is awesome and the blocks come to life? The opening of Legoland California was like watching that movie in real life, letting kids and adults explore a world where the only limit was their imagination.
3 steps to implement practices used at the event:
- Turn products into experiences: Don’t just sell a product; create engaging experiences that let customers interact and connect emotionally with your brand.
- Expand geographical horizons: Take your ideas and products to new markets, adapting to local cultures and meeting the specific needs of each region.
- Constantly innovate: Reinvent yourself and find new ways to present your product or service, keeping it relevant and appealing to different generations.
- (Knowledge): Deep understanding of your product and the possibilities for expansion and innovation.
- (Skills): Ability to create immersive experiences that are adaptable to different audiences and cultures.
- (Attitudes): Entrepreneurial vision and willingness to explore new territories and concepts.
- (Visibility): Creating iconic landmarks that reinforce the brand’s presence in the global market.
- (Environment): A collaborative atmosphere that encourages creativity and continuous experimentation.
